Wednesday 4 March 2009

Jeremy Kyle vs. Matthew Wright

Before leaving for work I'll ussually flick back and forwards between Matthew Wright (The Wright Stuff, 9am, weekdays) and Jeremy Kyleface (about the same time, ITV) .

Matthew Wright despises Kyle. Jeremy doesn't really have the same kind of opportunity to bring up any dislike for Matthew Wright. Talking about Matthew Wright doesn't really fit with Jeremy's favourite subjects: Jeremy Kyle and bad fathers.

If you didn't know them as well as I do (ha: student) you'd be forgiven for thinking they were the same guy. They're both run of the mill watery looking dark haired midlife crisises in suits who look like an everyman but you can only actually liken to each other.

Jeremy Kyle likes to be disagreeing yet agreeing with everybody at the same time. By the time he's got to the end of any given sentence he'll ussually have argued for and against the same point.

Example:

The Pratts are a couple who have four children, of whom the paternity of 3 is under question (the other being the product of a known affair)

Kyle "Mr Pratt you are a bad father you don't even pay child support and you represent everything I hate about people, I really like you, I hope you come back on the show"

"Mrs Pratt how can you expect Mr Pratt here to believe you when you've told him there are 4 potential fathers? He knows those kids are his and if he doesn't make an effort then walk away"

"Stay together for the kids but NEVER see each other again"

On the other hand Matthew Wright will argue about anything and never budge in his opinion. Never more so than in his dislike of Jeremy Kyle, posh people and the unemployed. I'm not sure how good an idea it is to target the majority of your audience in your dislike (the unemployed and ladies who lunch) but he gets by.

His format is slightly more sophisticated than Kyles 'give a couple of dole-ites £30 worth of alcohol and see what happens'.
Matthew Wright's format consisting of "public debate" through phone calls to a tired looking blond who makes her living from answering a phone whilst sitting inside a small cube for an hour a day, 15 minutes spent reading the front cover of The Daily Mail and a couple of extreme and opposing views.

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